| |
Solutions
Bar Coding
Inventory
Order Processing
Production
Purchasing
Sales & Marketing
Scheduling
Web Databases |
|
Sales and Marketing Systems
When
you want to seriously pursue an effective organizational marketing campaign,
Act won't do.
|
What
They Do
|
- Facilitate
optimal direct mailing campaigns. Target the most effective marketing
material and sales efforts to particular groups of leads. Rate
the lead. The program identifies which marketing materials they
should be sent and how often the packages should be sent.
- Automatically
transfer Computerized lead lists to your customer database
- Generate
letters, labels and customized marketing material at the push
of a button
- Track sales
calls and follow-up action Print customized reports on sales by
customer, salesman, and product.
- Measure the
success of mailings and other sales strategies
- Calculate
salespeople's commissions Management Information
- Reports on
salespeople show sales efforts and success
- Reports on
customers show purchase history, identify potential for increased
sales
- Measure the
success of mailings and other sales strategies Value
- Identify
customers who should be pursued more aggressively.
- Monitor salespeople's'
efforts and effectiveness.
- Determine
the most effective mailing strategies. What material you should
send to what customers. How often should you mail them?
- Determine
how valuable each of your lead sources is.
|
|
Benefits
|
- Better Targeting
- Send the best-suited materials to the lead based on stored data.
- Better Sales
follow-up
- Cheaper Mailings
- Easier to
organize marketing campaign
|
|
Integrates
With
|
- Contact
Management Programs - Act, Maximizer, Outlook
- Order
Processing Systems - Leads become customers. Quotes become
orders
|
|
